A Unique Labeling Solution for Unique Containers

Ashley Stewart • Sep 14, 2021
Lenox Shrink Sleeve

Across so many product markets, from personal care to specialty food and beverage, competition is fierce. Every brand is looking for that something extra that will distinguish them from others. Not to mention that with internet retail and the endless number of choices now at potential customers’ fingertips, grabbing the attention of a buyer is more difficult than ever. If you think that your packaging choices don’t matter, think again. Not only do your packaging choices help to differentiate your brand, they also can create lasting brand recognition and serve as a marketing tool, especially if your packaging is unique. However, when you select unique containers, labeling becomes a bit more difficult. One of the greatest features of shrink sleeves is that they solve the difficulties that can arise from trying to label a product container that is specially shaped.


Go Where a Label Cannot

Shrink sleeves are designed to hug the contours of any packaging, regardless of its shape. Different from a label, there is no adhesive on shrink sleeves and they are shrunk to a container using heat or steam. If your product container has unusual curves or tapered sides, finding a label that adheres properly can be a challenge. It may require special tooling, and if it has rounded features or isn’t symmetrical, it may be very difficult to find an appropriate traditional label that is economically reasonable. Shrink sleeves resolve this problem beautifully. With our prepress team’s skill in reshaping design elements in proportion to the container dimensions, your brand is free to select containers that will set you apart without worrying about the logistics of labeling them.

Key Polymer Shrink Sleeve
Built in Security

Shrink sleeves can do more for your container than simply being esthetically pleasing. They can function as a built in security feature when they extend over the cap of the container. Achieving a tamper seal with a label is possible but shrink sleeves with a built in tamper have a sleek, streamline appearance. When speaking with your label solutions specialist, let them know that you want the shrink sleeve to extend over the cap of your container and we will recommend the proper perforation to ensure the top of the sleeve can be removed for use while ensuring the remainder of the sleeve stays enact.


Bonus Packs


Often times, brands offer products in a 2-pack and require them to be packaged together. Shrink sleeves are an excellent option for this situation as they will conform nicely to the unique shape of the 2-pack and ensure a snug hold. Add some fun 2-pack printed graphics on that shrink sleeve for optimal shelf impact!

             

If you are looking for a high-impact labeling choice but have an unusually shaped container, shrink sleeves are an option like no other. Request a sample packet today if you’d like to see some examples of Dion’s ability to create unique flexible packaging for every container!

REQUEST A SAMPLE PACKET

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