Shrink Sleeves vs Traditional Labels

Clarissa Marchia • Jul 09, 2018
Dion-Beer-ShrinkSleeves

 

Have you been using labels and are considering trying a shrink sleeve for your product? Shrink sleeves are gaining popularity across multiple industries as an ideal packaging alternative to traditional labels. The versatility, product differentiation, and creative marketing opportunities resulting from using shrink sleeves give consumers good leverage among their competitors. So why not explore what’s trending in the label and packaging industry?

Dion Label Printing shrink sleeves

Shrink Sleeves by Dion Label Printing

Whereas traditional spot labels are great for applying to flat surfaces, shrink sleeves can support full-container decoration, regardless of shape and size. This makes the product’s surface area a designer’s dream with many stylistic opportunities to consider. Your business can use the product’s size to your marketing advantage as a platform for branding and product information. Displaying more information about your product means the consumer will fully understand your brand, your product, and your message – ultimately enticing them to buy from your business and remain a loyal customer.

Another advantage shrink sleeves have is flexibility when it comes to uniquely shaped bottles. With full container decoration, shrink sleeves can fill every curve and unusual nook and cranny your bottle has.

It’s important to ensure proper label design when it comes to designing artwork for shrink sleeves. Due to the sensitivity of shrinking the sleeve onto your package, designs can become warped and altered if you’re not prepared with a thoughtful design. Our Prepress department artists are experts in assisting with artwork for your shrink sleeves. Contact us today to learn more information about our shrink sleeve capabilities.

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