UNIQUE LABELS FOR UNIQUE PRODUCTS

Gina Lisella • Dec 01, 2020

The holidays may look a little different this year, but it’s safe to assume that many people are still going to participate in various forms of gift-giving. Their shopping may happen more online, or they may consolidate store visits, but this year more than ever, people will be looking for gifts that can elevate the spirits of their loved ones and evoke feelings of joy and festivity that in years past were brought about through crowded holiday parties and family gatherings.

Limited Edition Ethereal Gin

Berkshire Mountain Distillers know how to make the most of their labels with their limited edition Ethereal Gins.

If you’ve created specialty product options or that perfect gift, you may be looking to demonstrate just how exceptional it is. We know the way to do that: a label that’s as unique and extraordinary as your product!


Our goal at Dion is to create labels that capture a product’s essence and translate it to customers by printing truly unique labels. We offer a variety of specialty options for base materials. Textured label materials are growing in popularity across a variety of industries, especially for top of the line products. If you opt for a textured base like linen, you extend your product’s shelf appeal beyond just the visual sense into that of touch, creating a fuller experience for a potential customer. And if you really want to set your product apart with a textured label, may we recommend black vellum? There are few better ways to communicate the luxury of a product than this lushly textured black material.

Dion Label Black Vellum Label Material

We had unique products in mind when we designed this label on black vellum with a selective gloss coating!

Over the last few years we’ve recognized a growing trend toward metallic labels for a huge array of different product types. We have multiple ways to produce labels with metallic elements, including metallic films, papers, and inks. If creating a memorable and festive metallic look is what you’re going for, hot stamping may be the solution for you. This process uses a heated die to add metallic elements to your label. Hot stamping gives extra depth to metallic aspects on your label that a metallic paper or film can’t quite replicate. And if you’re looking to create even more depth, embossing your label is a marvelous way to give your special offering an edge on the competition!


Luxury is not the only thing a label printed with Dion can communicate. If you are looking for something totally unexpected, we offer wood grain label material. This material is actually made of wood and comes in different finishes like birch and cherry. It combines a feeling of the rustic with an element of sophistication that is truly unlike anything your customers are likely to have seen before.

Vermont Soap Holiday Spice Foaming Hand Soap

Vermont Soap uses their label art to evoke the holiday spirit on this foaming soap label.

Another great way for you to demonstrate to your customers that your product is something special is by using your label art itself. The options are nearly limitless when it comes to creative label design, from unique, hand-drawn illustrations to bold gradients or patterns that are sure to make an impression. If you opt to go for more complex artwork on your label, you can be assured that the expert Prepess (art) Department here at Dion will help make sure color, registration, and general appearance are all up to your standards.


This holiday season, I think we all are looking for a little something extra to help us get into the spirit. If you have produced a product that can bring your customers a spark of joy, make sure you have the right packaging to express its uniqueness. Contact us today to discover more about how we can help you create a label that exceeds the expectations of what you thought was possible for your label!

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As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.”  We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.
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