Mount Mansfield Maple Products understands the benefits smaller packaging can bring. They offer some of their specialty infused syrup in adorable nip-sized bottles!

As a business, you want to get your product in the hands of as many people as possible, but customers can be tough nuts to crack when it comes to trying new things. From their prospective, buying an unfamiliar product has risks associated with it, and without something to incentivize them, most people are likely to stick with the things they know.



Consumers are, however, much more likely to purchase a product they’ve never tried before if it’s offered in a smaller trial size because the risk seems smaller too! Brands who exclusively offer their products in a standard, full size could be missing the opportunity for a sale. By giving your consumer a trial size of your product at a lower cost than your standard-sized product, you will appeal to consumers who have not yet established loyalty with your brand.

Our partner Vermont Soap created smaller versions of their household and personal care products, as pictured above. The label design remains the same and is easily recognizable to consumers who have purchased the product before. The only difference is the size of the bottle with a smaller label. Companies who sell household or personal care products can increase their sales and convert customers simply by creating sample sizes of their products so consumers can use the product in the comfort of their own home before deciding to purchase a larger quantity.

Another industry which benefits immensely from sample-sized products is the wine and spirit industry. Today’s wine and spirit consumers are more health-conscious and aware of the dangers that come with excessive drinking, and therefore are less inclined to buy a larger sized product. But there are other benefits wine and spirit consumers have in buying smaller bottles than controlling the amount of liquor they purchase. The option to buy smaller products encourages impulsive purchasing decisions, allows consumers to experiment with new brands, and creates affordable gifting options. Selling small spirit bottles is a great option for craft distilleries who are concerned with getting their product out there or want to create a miniature version of an existing product.

Terra Origin offers many of their outstanding products in convenient single serve or sample pouches to maximize their brand reach.

One of our favorite ways to maximize smaller packaging is something many of our partners in the supplement industry use regularly: sample pouches! Not only does offering a bit of your product in an individual sample pouch help you establish a meaningful relationship with your customer, it has the added benefit of inducing them to try different products you make and creating awareness around your other offerings. We do more than just labels at Dion, so whether you want labels for smaller packaging that complement your existing products or a custom single-serve pouch, we’ve got you covered. You can learn more about what pouching solutions can do for your brand here.

Buying smaller, sample-sized products are a convenient and accessible option in the fast-paced environment we live in. Dion Label Printing creates labels in any shape and size, perfect for small packaging. Contact us today for a quote!