These wine labels we designed show off our luxe black vellum material with a selective gloss over the star and textual elements.

NEW PRODUCT, NEW LABEL MATERIAL

When you want a high-end or unique look for your product, one of the best ways to achieve it is to opt for a specialty base material for your label. While linen and estate papers have long been popular among wine brands, they are gaining traction in other industries across the spectrum. The textured look and feel add an element of sophistication to any product. According to Packaging Gateway, “labels with a ‘fashion textile’ appeal” are gaining popular across a wide variety of industries.

We offer many linen/estate options for labels here at Dion, but our range of textile materials doesn’t stop there. If your goal is to create a high-end look for your product, black vellum is a fantastic way to go. This thick material gives you a luxe look unlike any other. If none of this sounds unique enough to suit your brand, we offer wood grain material! This material is actually made of wood and comes in different finishes like birch and cherry.

SPECIAL EFFECTS

Base materials are not the only path to achieve the high decoration label you are striving for. We offer a number of specialty finishes to help you dazzle your customers. Rather than selecting a gloss or matte finish, you can choose both: Selective gloss varnish is an excellent way to make certain design or textual elements of your label pop. While texturized base materials are gaining in popularity, why not create a texturized label through your finish? An incredible option is a grit varnish. This finishing coat actually creates a three dimensional textured effect that goes beyond what even the most textured papers can do.

Cold foiling and hot stamping are two other techniques that are popular for limited edition products, especially as the holiday shopping season gears up. If you want metallic elements on your label but don’t require the entire label to be metallic, one of these a may be an option for you, especially if you are looking for a uniquely high-end finish.

Some other options we offer for high decoration effects are embossing, back printing, and Cast and Cure™, which we’ve written about here. Whatever effect you opt for, our label solution specialists will work with you closely to ensure the right options are selected to fit your application needs!

Wormtown Brewery uses a Cast & Cure™ Effect for their limited edition anniversary labels, and do they ever sparkle!

DESIGN SWITCH UP

Switching up your label design is an easy way to add interest to your limited edition labels. Consider using metallics such as silver and gold for a holiday-themed label or experiment with other metallic accents. We can achieve an innumerable variety of metallic colors, from classic golds and silvers, to indigos, magentas, and just about any other color you can imagine by printing on metallic paper or foil.

We’ve also noticed a trend towards hand-drawn holiday-inspired illustrations to give your product a festive and personal touch. This can be accomplished in such a wide variety of ways, from adding small graphics (stars, trees, ornaments, you name it!) to your label that otherwise is unchanged, or transferring your regular imagery for something seasonally-themed. Whatever route you go, a Dion printed label will have impeccable color and help you impact the widest customer base.

Limited edition labels and packaging are not limited to the holidays and can be equally profitable during other months. It's important to keep some properties from your original label design such as the logo, a pattern, or image to ensure it still remains "on brand." Expert Bonus Tip: Design a limited edition label with no expiration, such as using a winter theme rather than a holiday theme, to allow for a longer shelf life!

Request a Sample Packet today if you want some high decoration or limited edition label inspiration!