Vermont Soap Undergoes Rebrand

Clarissa Marchia • May 07, 2018
Vermont Soap-Deodorant

For over 25 years, Vermont Soap’s packaging was graced by the illustration of Nell – a historic illustration for the business, the keeper of faith, and a symbolic figure who guaranteed all products were the most natural, nontoxic, affordable and effective products out there. Now, Vermont Soap is putting Nell into retirement and rebranding their labels.

Vermont Soap Body Wash

Photos Courtesy of Vermont Soap

Like many smaller, innovative companies, Vermont Soap’s logo and label developed over time. 25 years later, Vermont Soap revisited their design and realized the brand wasn’t achieving the “everyday brand” look they had hoped for. Younger consumers were turned off by the old fashioned look of the old labels and the logo did not resonate with the majority of potential users of the products. It was time for a major change.

Vermont Soap partnered with Aleta Coursen of KAI Images in Brattleboro, VT to handle the rebranding. Being 30 years younger than the Vermont Soap management team, Aleta was considered an asset as the brand attempted to broaden their reach to a new generation of careful consumers. The new label design is contemporary and fun. Along with illustrations of the Vermont mountains and line details within the art, the consumer’s eye focuses on the name of the company and the tagline which reads “Soap for the People”. Their new label design is much simpler and easy to read than their old labels.

Vermont Soap New Logo
Vermont Soap Old Logo

Photos Courtesy of Vermont Soap

Vermont Soap hopes to have their brand successfully sell through in brick and mortar health food and supermarket stores nationwide while continuing to dramatically expand their online sales. As they built their factory and expanded their production capabilities, the brand took a back seat for over 2 decades, but with the new labels and new look, Vermont Soap is ready for a new life.

There’s nothing like a rebranded label on your product to freshen up your look. Contact Dion Label Printing today for a quote on your newly designed labels!

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