What Role Do Illustrations Play in Beer Label Design?

Clarissa Marchia • Mar 26, 2018
Northampton-Brewery

A beer label narrates a brewery’s story. The label’s design can reflect the history of a company, location of a brewery, strengthen brand identity, and even snapshot significant occasions in time (for example, the 2016 presidential election-inspired label by Hitchhiker Brewing Co). Visuals are more identifiable to your audience than text, so the most important aspect of beer packaging will be the artwork. Investing in label art will attract new customers, especially among those who pay more attention to design over the beer itself.

presidential candidates comic

Photo Courtesy of Hitchhiker Brewing Co.

Using snappy illustrations and bold names on your labels is a sure way to personalize your product. Northampton Brewery, with labels produced by Dion Label Printing, created a label design which is heavily focused on illustration. The beer’s name is displayed in bold text across the bottom, with details on the back of the can, but the characters and colors of the label tell its story. There are many other small-batch craft brands who recognize the importance of using illustrations on their labels. They use quirky illustrations to distinguish themselves from century-old brewery labels who already have recognition among beer drinkers. Because illustrations add personality to a label, consumers are more inclined to buy that product over another.

Well-designed labels will strengthen the brand of your brewery and highlight your overall branding and personality. Dion Label Printing can help find a label solution based on your brewery’s needs. If you’d like to have eye-catching beer labels, contact us today for a quote!

REQUEST A QUOTE

RECENT POSTS

The Psychology of Color for Labels and Packaging

by Gina Lisella • 05 Dec, 2023
Designing a label can be an involved process; logos, fonts, layout, material, and finish all must be taken into account. Then there’s the product-specific copy and information to include. It’s easy to get hung up on any or all of these things, but don’t forget to consider the importance of color selection While you may be choosing your colors based on your product or on your own color preference, you always want to make sure your colors are communicating the right thing to potential customers.

Navigating FDA Labeling Requirements for CBD Products

by Gina Lisella • 30 Nov, 2023
Our friends at Ananda Hemp shared this excellent article to provide some insight into labeling requirements for hemp and CBD products!
Press operator printing labels

Parent Company Inovar Continues Growing: New Headquarters in Dallas, TX

by Gina Lisella • 21 Nov, 2023
As part of Inovar Packaging Group, Dion Label Printing is working to creating a world-class enterprise by building an innovative platform to drive sustainable growth and handle the increasingly complex demands of our diverse range of customers. Over the last several years, our parent company Inovar has acquired new facilities at a quick pace, including, most recently: Cimarron Label in Sioux Falls, SD and Amherst Label in Milford, NH. Acquiring is a major part of Inovar’s strategy to grow the company and better serve our customers and our internal teams, and we are concurrently working to expand our capacity, capabilities, and service offerings in other ways. To that end Inovar has recently moved into a newly renovated headquarters building in Dallas, TX. Located just a short distance from Inovar’s previous facility headquarters, the new location was built to showcase the mission of our brand. At triple the size of the last facility, this brand new building with its huge increase in both office and production space will enable us to provide even more solutions and support to our customers. The new facility is not just larger, however. In order to increase our capacity, capabilities, and offerings, and give our customers the highest quality labels and packaging solutions, we’ve added two new flexographic presses and a new digital press. Our Director of Marketing, Ashley Stewart, states, “the additional capacity, services, and embellishment capabilities will greatly increase our ability to meet all the requirements of even the most demanding brands. The team is thrilled to debut the new facility and showcase our capabilities to our existing and future customers.”  We also have other expansions in the works. An addition of almost 20,000 additional square feet of production and warehousing space will expand Inovar’s Milwaukee, WI, location, Flexo-Graphics, and its presence in the area. We are excited for the opportunities our growth provides us to continue our rise as a premier label and packaging solution provider. Contact us today and let our growth help fuel yours.
Show More
Share by: