Why Your Brand Should Consider Variable Data

Ashley Stewart • Aug 31, 2021
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If maintaining product security is a concern for your brand, variable data might be a printing avenue to explore. But security is not the only benefit of variable data as we will discuss below. But what is variable data label printing? Variable data is the printing of text, numbers or graphics that change from label to label using information from an external database. Consecutive numbering is also used in conjunction with variable data where numbers change from label to label, following each other small to large.


With the use of our digital printing presses, we are able to produce variable data for a wide number of industries depending on the need. Our OTC pharmaceutical, supplement, cannabis and CBD customers often require variable data such as consecutive numbering for security purposes which we will dive into more. Our wine and spirit customers producing limited edition products will use text or graphic variable data to craft exclusive and personalized labels. By printing on our HP Indigo presses, we can produce variable data in-line with a single printed pass which saves time at a low additional cost to your label order! Let’s dive deeper into the uses and benefits of variable data printing.


Security


In specific industries, such as OTC pharmaceuticals, product security and anti-counterfeiting properties are imperative. To protect your product, variable data can be used in conjunction with microtext, text printed at a small size so it is not legible with the naked eye, in one or several locations on a label.


Inventory Management


Serialized barcodes and QR codes are ideal for a brand looking for inventory management assistance. Each label can be printed with a unique identifier that helps track it from production, through the retail environment. This type of tracking is incredibly helpful when a label order has multiple ship locations, across the country. Variable data can also be used to help determine the optimal time for label re-orders to ensure the supply chain is uninterrupted.


Design Trends & Personalization


Variable data even has a place in the design world as it can be used for limited edition or personalized product labels. Our wine & spirit customers love variable data for limited edition products as it can be incorporated into the product name, graphics, colors and more. The collection of images, graphics or text can be unlimited ideal for a “collect them all” campaign.


Interested in exploring variable data for your next label project? Contact us today to speak with a label solutions specialist and get a custom quote!

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