In the OTC pharmaceutical, nutraceutical, industrial, personal care, and cannabis markets there is a high demand for extended content labels. In these industries, and others as well, the requirements (whether per actual federal regulations or from consumers) for what needs to be included on your label are extensive. Extended content labels provide the additional required printing space without adding bulky outer packaging. Some of the typical reasons for requiring more space is for additional directions, directions in multiple languages, extended drug or supplement facts, or additional FDA regulated information. But which type of label is best for your brand? Let’s take a deeper dive into the construction and features of both types of labels.

PEEL BACK LABELS

Peel back labels, sometimes called two-sided labels, are a common and cost-effective way to add additional content to a label. Peel back labels have information printed on both sides of the label with a repositionable adhesive. The consumer can peel the label away from the container, and then re-apply it once they have read the additional content with our read-and re-apply construction. Once re-applied, the label will appear as if it was never disturbed. A film material is recommended for a peel back label; Dion offers both white and metallic films, so style doesn’t have to suffer when you opt for a peel back label.

BOOKLET LABELS

Booklet labels, referred to variously as hinged or multi-layer or multi-panel labels, utilize a hinged design to offer two or more additional panels of printing space. The top label layer peels open to reveal the additional printed panels, the number of which will be determined by your spatial needs. As with our peel back labels, our read-and-reapply construction allows the top layer to be re-applied onto the bottom panel as if it were never disturbed. A film material is also recommended for the top layer of a booklet label, and again we can print on white or metallic film. Booklet labels have two or more additional panels for printed information, so if you have a lot of information to include or want to experiment with including coupons or extensive product details, they are probably the option for you.

When deciding between these two types of labels, space is the key. If you can fit all of your content onto two surfaces, a peel back is likely the economical way to go. Content exceeding two panels would warrant a booklet label. We offer both digital and flexographic printing options for peel back labels, so regardless of whether you require a large or small quantity of peel back labels, we can accommodate your needs. For booklet labels, the inner contents must be run on our flexographic equipment, but we can utilize digital printing for high quality front printing to save you money on additional plate charges.

Want to talk more about your specific extended content project? Request a free quote here!