There is no shortage of innovative companies working to improve well-being in New England, and in 2017 Affinity joined the arena of brands in the area creating products that are about much more than profit. With a location in West Springfield, MA and another one that just opened in Boston, Affinity’s mission is to bring an elevated medical cannabis experience to New England. To them, quality means consistency, and consistency requires a systematic, measured, scientific process. They work tirelessly to ensure their products always provide the same results, from strain cultivation to testing protocols, to training dispensary associates.

At Dion Label Printing, we offer a variety of extended content labels suited perfectly to solve the spatial challenge of including a large amount of information in a small amount of space. For many of Affinity’s product labels, we worked with them to determine that a peel back label, also known as a two-sided label, was the appropriate construction. Peel back labels have information printed on both sides with a read and re-apply label construction. The label can be peeled back from the container to reveal additional information and then re-applied as if it was never disturbed. This option allowed Affinity to include nutrition information on their edible labels without disrupting the beautiful, clean design on the front of their labels.

For a medical cannabis company providing the absolute best, scientifically verified product for their patients, a minimalistic design aligns perfectly with Affinity’s identity. It allows them to communicate the clean and natural origins of their products. It also conveys the medicinal nature of the product, while each label’s unique geometric metallic patterns give it a bit of style. A matte finish completes the modern, fresh look of these labels.

Maintaining brand consistency is essential for cannabis brands in the crowded product landscape of today, as we discussed in our blog “Color is Key: Maintaining Brand Consistency for Small and Large Cannabis Brands.” Affinity choose a simple color palette of white and a robin’s egg blue that they use to great effect with a metallic base material to include some silver and blue metallic features. For many of the labels the background is white with the brand name, logo, and product information in blue and the geometric patterns specific to the product type in silver. However for some of their labels they reverse the color palette, a simple but effective way to maintain brand consistency while differentiate among products.

We love partnering with local brands, and when those companies share the same goals and mission as us, it makes working together all the sweeter. Affinity continues to grow and expand in the New England area, and we’re thrilled to see what the future brings to this company where quality and consistency are key!