Labels We Love: Black Birch Vineyard

Clarissa Marchia • May 11, 2018
Black Birch Vineyard Wines

Before approaching the label design for Black Birch Vineyard, design agency BRIGADE spent days at the vineyard soaking up the meaning, the sensation and the ethos of what owners Ian and Michelle were looking to create with their brand. The design team immersed themselves in the process by crushing grapes, rolling wine barrels and sampling wine while deriving inspiration from the brand’s commitment, drive and attention to detail. Black Birch Vineyard was looking to produce award-winning wine in a region otherwise untapped and unconsidered for the craft of winemaking – and they needed a label to portray their message.

Black Birch Vineyard describes themselves as “modern, simple, yet beautifully detailed with a touch of whimsy”. BRIGADE wanted to design their labels in a way that connected with the brand’s whimsical personality, so they focused on the ends of the label in a new way. These uniquely shaped labels are inspired by the shape of a tree coming alive. The die cut center and die cut ends form the shape of a tree when wrapped around the wine bottle. Every label has an illustration of a small bird perched on one of the branches. All the vineyard’s labels are cohesive in shape and size, and differ in accent color.

Black Birch Vineyard Tradeshow Display

Photo Courtesy of Dion Label Printing

BRIGADE was inspired by the lack of prosperous vineyards in the northeast, which sparked imaginative thinking when considering the label’s die line. This gave them the ability to tell a story using glass, paper, and negative space. From there, they drew inspiration from their incredible commitment to detail and die cut an intricate tree-shape from the seam placed at the front of the bottle – cut with precision to form an iconic black birch tree. As the die-cut sides of the label wrap around the bottle, the silhouette of a Black Birch tree is revealed. This silhouette is complimented by an elegant contrast of matte paper and glossy glass. As a finishing touch, there are spaces on the back of the bottle for the winemakers at Black Birch to write each bottle and batch number by hand – reflecting the incredible hand-crafted artistry behind Black Birch.

Dion Label Printing crafts many unique labels like this Black Birch Vineyard label. To see more labels we’ve printed for the wine industry, contact us today for a sample packet!

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