Protect Your Product With Cast and Cure™

Gina Lisella • Dec 28, 2021
Cast and Cure On Label

With such a huge portion of retail sales moving online, the threat of counterfeit products unfortunately continues to increase. In the pharmaceutical and supplement industry, anti-counterfeiting measures are especially important, but in any industry where products are sold through third-party retailers, making sure the product someone buys is authentic is essential. Luckily we offer several ways to secure your product directly on your label.


Elsewhere we’ve discussed methods to keep packaging secure by way of microtext and black light additives. We offer a third option: incorporate a security feature into your label design with Cast and Cure™.


Cast and Cure™ is a process that is done inline (meaning on one press) and is created using specialty film and UV coatings. The result is a holographic look. The specialty film is available in a number of patterns designed to enhance your label. We categorize this as a security feature because it is more difficult to produce counterfeit labels with holographic qualities, particularly custom holographic qualities.


Design-wise, the film can be applied all over the label for high visual impact or in smaller, more select areas as an accent to existing artwork. The smaller the area, and the smaller the pattern, the harder it will be to detect. Additionally, it is significantly more visible on darker colored labels than light, which will help guide your placement.


While Dion offers a number of security features, Cast and Cure™ is one of the more eye-catching options. The possibilities are endless, from a sparkling border around your artwork, to taking your logo to the next level, to a simple band of shine. It also offers many benefits including water resistance, scuff resistance, chemical resistance, and it will not affect the recyclability of your product. If you are interested in protecting your product with Cast and Cure™, get in touch with us! We would love to help.

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