BrewExpo America Recap

Gina Lisella • Apr 18, 2019
Independent Beer

 

For the second year in a row, the Dion Label Printing team exhibited at BrewExpo America. This year’s event was held at the Colorado Convention Center in Denver, CO. The April weather may have left something to be desired, but we saw many old friends and met some new ones at that high altitude. It was an excellent show, with over 700 vendors and so many incredible brews!

 

One of the biggest trends we noticed? You guessed it: shrink sleeves! As we’ve discussed elsewhere on our blog, there are many reasons why shrink sleeves have become and are becoming ever-more popular among craft brewers. They are versatile options that are often more economical than printed cans. Shrink sleeves maximize print space, allowing companies to show off their brand colors and design features with incredible vibrancy.

Shrink has been a popular choice among brewers using cans to distribute their brews, but with the shortage of classic cans available, the craft brew industry is making the move to shrink sleeves for crowlers as well. We love that these cans offer even more space for the outstanding design we’ve come to expect from the craft beer industry, and using shrink sleeves as a packaging solution for them is just an extension of the massive popularity shrink already has among standard can sizes.

The “no label look” was another common theme at BrewExpo America. These are labels printed on clear film, and they really do give an added element of aesthetic appeal to a label. They are especially sought after in the craft beer industry because when applied over an aluminum can, the metallic effect of the can is still visible. Because of the intense competition in the craft beer industry, brewers are aware of the importance of having a label that stands out—the “no label look” is a fantastic way to set your beer apart.

 

We look forward to forging new relationships in this expanding industry in the years to come. Reach out to a label specialist if you’d like to hear more about how Dion can help your brewery, whether it’s large or small, get a foothold in this tight market through amazing print work!

 

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